Trade News Online provides timely industry content from the editors of Impact, Market Watch, Food Arts and Wine Spectator.

High-Flying Frïs Adds Flavor
Pernod Ricard USA is entering Frïs Vodka into the flavor game with the launch of Frïs Cherry, Frïs Blueberry and Frïs Grape. The three flavors will add a new dimension to the fast-rising Danish brand (Frïs has added over 150,000 nine-liter cases in the U.S. since 2006), which Pernod added as part of its V&S acquisition.

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New Jersey Takes On Direct Shipping Debate
The direct shipping dispute is escalating in New Jersey as state lawmakers consider making it legal for wineries to bypass the wholesale and retail tiers and ship directly to consumers.

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French Court Rides Red Bicyclette Producers Over Fake Pinot Noir
E&J Gallo’s Red Bicyclette brand has rolled into controversy as some of its French producers have been charged with supplying Gallo with Merlot and Syrah wines masquerading as more expensive Pinot Noir.

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Boosted By U.S., Argentine Wine Exports Surge In 2009
Argentine wine’s top two export markets, the United States and Canada respectively, drove a nearly 10% increase in export value to $585 million for the South American nation in 2009, according to the Wines of Argentina trade group.

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Diageo Rolls Out Cîroc Flavors, Red Berry And Coconut
Following exclusive previews on New Year’s Eve in Washington D.C. and backstage at the Grammy Awards, Cîroc vodka’s Red Berry and Coconut flavor extensions are now available across the U.S.

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Champagne Down In 2009, But Late Rebound Encouraging
Global Champagne sales were off 9% by volume to 293.3 million bottles (24.4m cases) and 17% by value in 2009, according to the CIVC. Still, the business is currently trending positively, as total Champagne volume rose a robust 6% in 2009’s last two months.

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LVMH's Drinks Profits Fall, But Improve In H2
LVMH’s Wine & Spirits division was hit hard in 2009 by destocking and consumer trends such as the increase in off-premise consumption, trading-down and a general lack of demand, but things started to improve toward the end of the year. Profit through the first half of 2009 fell 41%, but losses during the final six months were stemmed, relatively, to only 20%.

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Edrington, BB&R Swap Cutty, Glenrothes Scotch Brands
The Edrington Group, which has long produced Cutty Sark, and distributed it in a host of key markets, will now own the storied but sagging Scotch whisky brand. Earlier this month, Edrington acquired Cutty Sark from Berry Bros & Rudd (BB&R), while BB&R in turn purchased The Glenrothes single malt brand from Edrington.

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CSG Promotes Two Key Execs
Wine and spirits distribution giant Charmer Sunbelt Group has made two appointments to its executive team, naming Greg Baird Executive Vice President, Sales and Marketing and Joseph Davolio Executive Vice President, Capability Development.

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DISCUS Anticipates Intense Tax Battle In 2010
The spirits industry may have dealt with the threat of higher taxes in most states last year, but DISCUS President and CEO Peter Cressy says he expects even more state tax battles in 2010.

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