Trade News Online provides timely industry content from the editors of Impact, Market Watch, Food Arts and Wine Spectator.

901 Silver Tequila Launches Multimedia Campaign
901 Silver, a Tequila brand owned by performing artist Justin Timberlake, has unveiled its first multimedia campaign with the tagline “Tequila is Liberty.”

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Moët Hennessy Sees Strong Rebound In H1
The wine and spirits division of LVMH enjoyed double-digit revenue and profit growth in the first half of 2010, with its Champagne and Cognac businesses both rebounding from a difficult 2009.

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Economy Improves U.S. Premium Wine Sales
2010’s global economic recovery has contributed to improved premium wine sales in the U.S., according to a new report by Dutch financial firm Rabobank.

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French Authorities Approve Four New Appellations
Earlier this month, France's INAO (Institut National des Appellations d'Origine) approved the creation of four new AOCs in Burgundy and the Rhône Valley.

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Beam Cuts New Deal With RNDC In Indiana
Beam Global Spirits & Wine has reached a new agreement with Republic National Distributing Company (RNDC) for distribution of its brands in Indiana.

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Sales Up, Vranken-Pommery Monopole Sounds Optimistic Note
Vranken-Pommery Monopole posted a 10% organic sales increase for the six months through June, and is sounding more confident than its rivals about the end of the trade-down trend.

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Pernod Restructures Operations, Adds New Divisions
Pernod Ricard has reorganized several business divisions while simultaneously reshuffling the company’s executive roles.

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Wine Council Slashes Basic Bordeaux Production
The Bordeaux Wine Council (CIVB) has ordered all chateaux producing low-cost, “basic Bordeaux” to drastically reduce their supply as part of the “Bordeaux Tomorrow” initiative.

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Lalonde Moving From Louis Vuitton NA To Become CEO Of Moët & Chandon
Daniel Lalonde, currently president and ceo of Louis Vuitton North America, has been appointed ceo of Maison Moët et Chandon.

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Beam Sells Kuemmerling, Other Local Brands To Germany’s Henkell & Co
Beam Global Spirits & Wine has agreed to sell Kuemmerling liqueur, Fürst Bismarck korn/schnapps and Jacobi 1880 brandy to Wiesbaden-based Henkell & Co.

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UV Vodka Introduces Sweet Green Tea Flavor
Phillips Distilling Co has added a Sweet Green Tea extension to its portfolio of successful UV Vodka flavors. The new flavor will be available in the U.S. this summer, retailing for $12.99 per 750ml bottle.

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Portman Group Fights Mandatory Labeling
U.K. trade organization The Portman Group is urging government officials to uphold the drinks industry’s self-regulated labeling policy.

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Premium Growth Drives Radico Khaitan Results
India’s Radico Khaitan says premiumization in the nation’s spirits market helped it post strong sales and profit gains in the three months through June.

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In Midst Of Revamp, Profits Down At Glenmorangie
Moët Hennessy’s Glenmorangie Co unit saw earnings slide in 2009, as it continued to shift away from the blended Scotch and third-party bottling business in favor of heavier investment and focus on core brands.

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Bacardi Introduces Bénédictine D.O.M’s The Black Monk
Bacardi’s French liqueur Bénédictine D.O.M is celebrating its 500th anniversary with the launch of a limited edition extension, The Black Monk.

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Champagne Producers Increase Harvest For 2010
Champagne producers and houses have agreed on a 2010 harvest yield of 10,500 kilograms (23,150 pounds) per hectare—an increase from the 700 kilograms (1,500 pounds) per hectare harvest of 2009.

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Strong Second Half Leads Pernod To FY Sales Increase
In a trading update issued today, Pernod Ricard said like-for-like sales increased 2% in the 12 months through June, buoyed by a 9% rise in the second half of its fiscal year.

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Cognac, Champagne Rebounds Boost Rémy Q1
Turnover for Rémy Cointreau rose 19.3% on an organic basis to €170.9 million ($221m) in the three months through June, as Rémy Martin continued to flourish and its Champagnes’ sales rebounded.

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