dan marsteller

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From Impact

Tequila Avión Rolling Out With Empire In New York, Young’s In California

Posted: June 30, 2010  By Dan Marsteller

Upstart ultra-premium Avión is making its debut in New York and California, partnering with Empire Merchants in the former and Young’s Market Co in the latter.

From Impact

Delegat’s Ups Stake In Oyster Bay

Posted: June 30, 2010  By Dan Marsteller

New Zealand’s Delegat’s Group has increased its stake in its key global wine brand Oyster Bay to nearly 55%, following an agreement to purchase the former 4.8% stake of investor Peter Yealands.

From Impact

Stoli To Get U.K. Push This Year

Posted: June 29, 2010  By Dan Marsteller

SPI Group is planning a multi-faceted promotional push for Stolichnaya in the U.K. market this year, including advertising, new products, on-trade partnerships and an program with mixologist Salvatore Calabrese.

From Impact

Diageo Cuts Promo Deal With N.Y. Giants, New Meadowlands Stadium

Posted: June 29, 2010  By Dan Marsteller

Diageo has partnered with the New York Giants and New Meadowlands Stadium in East Rutherford, New Jersey in a multi-year sponsorship deal.

From Impact

Brown-Forman Looks To Boost Chambord With Bottle Revamp

Posted: June 28, 2010  By Dan Marsteller

With sales of Chambord hit by the recession, and specifically the on-premise downturn, Brown-Forman is aiming to reinvigorate the brand with a packaging makeover.

From Impact

Stock Spirits Toasts Sales Jump

Posted: June 28, 2010  By Dan Marsteller

U.K.-based Stock Spirits Group has released a sterling set of figures for calendar 2009, as group revenue rose 17% to €262 million ($323m), with growth centering on Stock’s core Central European business.

From Impact

NY’s Glenora Tries New “AstraPouch” Packaging For Premium Riesling

Posted: June 25, 2010  By Dan Marsteller

Finger Lakes, New York-based Glenora Wine Cellars is releasing its Trestle Creek Riesling brand in an alternative pack new to the U.S. market, the “AstraPouch.”

From Impact

Heineken Sells Waverley TBS, U.K. Wine Distributor, To Manfield Partners

Posted: June 25, 2010  By Dan Marsteller

One of the U.K.’s larger on-trade drinks distributors, Waverley TBS, is being purchased from brewing giant Heineken by investment firm Manfield Partners for an undisclosed sum.

From Impact

U.K.’s New Govt Opting For VAT Increase Over Excise Hike On Alcohol

Posted: June 25, 2010  By Dan Marsteller

The Conservative/Liberal Democrat governing coalition in the U.K. is set to freeze duty on alcohol for the first time in years in its first budget, but intends to increase the nation’s value added tax.

From Impact

Major Supplier Trade Groups Urge Congress To Nix “Unnecessary” C.A.R.E Act

Posted: June 24, 2010  By Dan Marsteller

DISCUS, the Wine Institute, WineAmerica, the Beer Institute and the Brewers Association have sent a joint letter to Congress urging members to reject H.R. 5034, the so-called C.A.R.E Act.

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