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From Impact

Diageo NA's Sales Slide In H1

Posted: February 11, 2010  By Curtiss Gibson

Plagued by weak consumer confidence, the flailing on-premise market and decreased shipments, Diageo’s total North American volumes fell 4% (the largest percentage decline of any region) and net sales declined by 6% to £1.69 billion ($2.6b) during the first half of its fiscal 2010.

From Market Watch

Heaven Hill Names NY Metro Sales Manager

Posted: February 10, 2010  By Curtiss Gibson

Kentucky’s Heaven Hill Distilleries has promoted Jessica Butt to the position of Metro New York Sales Manager. Butt has been with Heaven Hill as the On-Premise Market Manager in Metro New York for the past three years and will continue to report to New York Region Sales Manager Edward DiMuro.

From Impact

High-Flying Frïs Adds Flavor

Posted: February 8, 2010  By Curtiss Gibson

Pernod Ricard USA is entering Frïs Vodka into the flavor game with the launch of Frïs Cherry, Frïs Blueberry and Frïs Grape. The three flavors will add a new dimension to the fast-rising Danish brand (Frïs has added over 150,000 nine-liter cases in the U.S. since 2006), which Pernod added as part of its V&S acquisition.

From Impact

LVMH's Drinks Profits Fall, But Improve In H2

Posted: February 5, 2010  By Curtiss Gibson

LVMH’s Wine & Spirits division was hit hard in 2009 by destocking and consumer trends such as the increase in off-premise consumption, trading-down and a general lack of demand, but things started to improve toward the end of the year. Profit through the first half of 2009 fell 41%, but losses during the final six months were stemmed, relatively, to only 20%.

From Impact

CSG Promotes Two Key Execs

Posted: February 4, 2010  By Curtiss Gibson

Wine and spirits distribution giant Charmer Sunbelt Group has made two appointments to its executive team, naming Greg Baird Executive Vice President, Sales and Marketing and Joseph Davolio Executive Vice President, Capability Development.

From Impact

Glen Grant Enters U.S. Market

Posted: February 3, 2010  By Curtiss Gibson

Skyy Spirits, a fully owned subsidiary of Italy’s Gruppo Campari, spent the first month of the year solidifying its whisk(e)y portfolio in the United States with the introduction of two Glen Grant single malt editions and an extensive trade campaign supporting all of its brands.

From Impact

Heaven Hill Spices Things Up With Blackheart Rum

Posted: February 2, 2010  By Curtiss Gibson

Heaven Hill is diving into the high-proof spice rum market with the launch of Blackheart Premium Spiced Rum. Named for a fictional pirate seductress, who will be depicted on the label with classic pin-up artwork, the 93-proof rum will retail for $15.99 per 750ml.

From Impact

Absolut, Skyy Expand With New Flavors

Posted: February 1, 2010  By Curtiss Gibson

Two of the U.S. market's top-selling vodka brands, Absolut and Skyy, have expanded their ranges with new flavor extensions.

From Impact

Jägermeister Taps Into iPhone As Part Of Digital Outreach

Posted: January 29, 2010  By Curtiss Gibson

As many marketers have curtailed their advertising budgets during the economic downturn, Sidney Frank Importing Company has shown no signs of slowing down its support for Jägermeister. The on-premise juggernaut will now be virtually available to consumers via an iPhone application.

From Impact

Beam's Red Stag Scores Early Success

Posted: January 28, 2010  By Curtiss Gibson

Beam Global Wine & Spirits' Red Stag, an 80 proof black cherry-infused Bourbon. The new twist on the category has found the market receptive. The brand, which retails for $17.99 per 750ml, has enjoyed early success even during a dragging economic period.

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