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Posted: July 19, 2010 By Dan Marsteller
Following the announcement of the departure of Phil Humphreys last month, Diageo has named Jane Ewing as its new managing director for the Global Travel Retail and Middle East (GTME) division.
Posted: July 16, 2010 By Dan Marsteller
Diageo North America has announced the creation of a new president, chief commercial officer post to drive growth in the U.S. and Canada, while appointing a new chief financial officer.
Posted: July 16, 2010 By Christina Jelski
Terlato Wines International (TWI) is introducing the Lucky Country, an Australian brand featuring Shiraz and Chardonnay extensions, into the U.S. market.
Posted: July 15, 2010 By Dan Marsteller
Viridian Spirits has aligned with Van Gogh Imports, which will now handle U.S. sales and marketing for the Viridian line, including Lucid Absinthe Supérieure.
Posted: July 15, 2010 By Christina Jelski
Chivas Brothers has launched a new ad campaign promoting its Chivas Regal 18 Gold Signature brand. The central theme of the campaign will emphasize luxury and pleasure while highlighting the brand’s full name.
Posted: July 14, 2010 By Dan Marsteller
Chambord liqueur’s new packaging, which brand-owner Brown-Forman is now rolling out globally, will be followed August 1st by the brand’s first line extension, a Chambord-infused vodka.
Posted: July 14, 2010 By Christina Jelski
U.K.-based Chase Distillery plans to launch its core brand, Chase vodka, in select U.S. markets this September.
Posted: July 14, 2010 By Dan Marsteller
West Indies Rum Distillery has announced plans to ramp up attention on the U.S. market for its Cockspur rum, including hiring Rémy Cointreau and Moët Hennessy veteran David Meyers to lead sales and marketing efforts at Cockspur Rum USA.
Posted: July 14, 2010 By Christina Jelski
William Grant & Sons’ small batch Icelandic vodka, Reyka, recently received a packaging facelift in conjunction with the brand’s latest U.S. marketing campaign.
Posted: July 14, 2010 By Dan Marsteller
The Australian Wine and Brandy Corporation (AWBC) trade group is launching a new promotional campaign in China with the goal of resetting Australian wines’ reputation among Chinese consumers.
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