- STORIES FROM:
- IMPACT
- |
- MARKET WATCH
- |
- FOOD ARTS
- |
- WINE SPECTATOR
First << 45678910 >> Last (58)
Posted: June 30, 2010 By Dan Marsteller
New Zealand’s Delegat’s Group has increased its stake in its key global wine brand Oyster Bay to nearly 55%, following an agreement to purchase the former 4.8% stake of investor Peter Yealands.
Posted: June 30, 2010 By Christina Jelski
In order to emphasize Smirnoff’s Russian heritage and premium quality, Diageo has redesigned the vodka giant’s packaging.
Posted: June 29, 2010 By Christina Jelski
El Jimador Tequila, part of Brown-Forman Corp’s Casa Herradura Tequilas division, has repackaged its line with a uniform look for its 50ml, 375ml, 750ml, 1L and 1.75ml bottles.
Posted: June 29, 2010 By Dan Marsteller
SPI Group is planning a multi-faceted promotional push for Stolichnaya in the U.K. market this year, including advertising, new products, on-trade partnerships and an program with mixologist Salvatore Calabrese.
Posted: June 29, 2010 By Dan Marsteller
Diageo has partnered with the New York Giants and New Meadowlands Stadium in East Rutherford, New Jersey in a multi-year sponsorship deal.
Posted: June 29, 2010 By Peter Zwiebach
With Nuvo liqueur rising fast in the U.S. market, Diageo has raised its ownership stake in London Group, the joint venture that owns the brand, and is now the majority partner.
Posted: June 28, 2010 By Dan Marsteller
With sales of Chambord hit by the recession, and specifically the on-premise downturn, Brown-Forman is aiming to reinvigorate the brand with a packaging makeover.
Posted: June 28, 2010 By Christina Jelski
In response to extensive market research, Pernod Ricard’s Chivas Brothers unit is launching a global ad campaign designed to educate consumers on Scotch whisky age statements.
Posted: June 28, 2010 By Dan Marsteller
U.K.-based Stock Spirits Group has released a sterling set of figures for calendar 2009, as group revenue rose 17% to €262 million ($323m), with growth centering on Stock’s core Central European business.
Posted: June 25, 2010 By Dan Marsteller
Finger Lakes, New York-based Glenora Wine Cellars is releasing its Trestle Creek Riesling brand in an alternative pack new to the U.S. market, the “AstraPouch.”
Advertising
