August Sebastiani Named President Of TOG

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Curtiss Gibson
Posted: November 19, 2009

The Other Guys, currently a division of Don Sebastiani & Sons, has appointed August Sebastiani as President. Sebastiani joined Don & Sons in 2002 as Managing Director of The Other Guys, and will now oversee the division’s transition into an independent company, which it becomes on January 1, 2010. Additionally, Richard Zeller has been named TOG’s Chief Operating Officer. Zeller began working with the Sebastiani family in 1991, when he was named a District Manager at Sebastiani Vineyards. Zeller was one of the original employees of Don & Sons when it was founded in 2001, and he has held the positions of Western Region Vice President, Vice President of Exports and Vice President of Chain and Channel Management.

TOG estimates that its 2010 production will reach 240,000 cases, up from 140,000 cases this year. Primary brands in the portfolio include Plungerhead, Hey Mambo and Pennywise.