Edrington, BB&R Swap Cutty, Glenrothes Scotch Brands

See Also
Friday, March 12, 2010 Brown-Forman Achieves Profit Growth With Spending Cuts
Friday, March 12, 2010 Distell's Two Oceans Extends Range, Refreshes Image
Friday, March 12, 2010 Ray Tye, Industry Leader And Major Philanthropist, Dies At 87
Thursday, March 11, 2010 Diageo, CCE Mix Things Up In New Campaign
Thursday, March 11, 2010 Diageo, Captain Dropped From Puerto Rican Day Parade Festivities
More From Impact

Peter Zwiebach
Posted: February 5, 2010

The Edrington Group, which has long produced Cutty Sark, and distributed it in a host of key markets, will now own the storied but sagging Scotch whisky brand. Earlier this month, Edrington acquired Cutty Sark from Berry Bros & Rudd (BB&R), while BB&R in turn purchased The Glenrothes single malt brand from Edrington.

Edrington will retain ownership of The Glenrothes distillery, and will also continue to distribute both Cutty Sark and The Glenrothes (which sells around 40,000 cases globally and, like Cutty Sark, is handled by Skyy Spirits in the U.S.) in many key markets, often via its 50/50 alliance with Beam Global, which replaced Maxxium, the former joint venture between Edrington, Beam, V&S and Remy Cointreau. In Greece, Cutty Sark’s second-largest market behind Spain (where Maxxium Espana, part of the Edrington-Beam alliance, will continue handling the Scotch brand, which has lost more than one-third of its global volume over the past two years), the brand will remain with WS Karoulias, a wholly-owned subsidiary of BB&R.