Diageo NA Creates New Commercial Team, Makes CFO Appointment

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More From Impact

Dan Marsteller
Posted: July 16, 2010

Diageo North America has announced the creation of a new president,
chief commercial officer post to drive growth in the U.S. and Canada,
while appointing a new chief financial officer to replace the
departing Cathy Jessup. Jessup, who is leaving to “pursue a senior
financial role outside Diageo,” will be replaced by Chris Davies,
effective September 1st, currently managing director of Diageo
Business Services, based in Budapest. Davies has been with the company
since 2003.

Meanwhile, Diageo is touting its creation of “a comprehensive
commercial team that will set the strategic sales and route to market
agenda and provide best-in-class trade marketing for Diageo's North
America sales teams.” Kevin O’Neil, currently president, U.S. spirits
& TBA national accounts and sales development, will lead the new unit
as president, chief commercial officer, effective August 1st. In his
new role, O’Neil will be charged with “seamlessly connecting brand
marketing, innovation, trade marketing, sales and distributor
management” across Diageo’s U.S. and Canadian commercial teams. He’ll
report directly to Larry Schwartz, president, Diageo USA.

Filling the sales development function vacated by O’Neil will be Mark
Hubler, president, U.S. spirits control states & TBA national
accounts; and Pete Carr, who has been appointed to the new position of
president, U.S. spirits open states. Both will report to Schwartz. A
replacement for Carr in his current role as president, Diageo-Guinness
USA sales, will be announced at a later date.